Chris Broussard serves as Chief Marketing Officer of NewEdge Capital Group, where he leads a marketing organization responsible for driving growth across the firm’s family of businesses — NewEdge Wealth, NewEdge Advisors, and NewEdge Family Office. His team’s work spans brand strategy, performance marketing, business development support, and communications, all in direct service of the firm’s growth and its ability to attract and retain top advisor talent and clients. Chris led the launch of the NewEdge brand itself, and has since built a marketing function that operates as a strategic growth partner to the business — from high-level positioning down to the tactical, day-to-day programs that move the needle for advisors in the field.
Chris brings more than 30 years of experience in financial services marketing and publishing to NewEdge, having held senior-level positions with financial publishers, financial services corporations, and providing marketing and consulting services to financial institutions and independent financial advisors. Prior to joining NewEdge, he was Chief Marketing Officer and President of Tematica Research, LLC, a thematic equity research and custom index provider. Earlier in his career, Chris held marketing leadership roles including Vice President and Chief Digital Officer for Eagle Publishing, Vice President of Marketing for Morgan Stanley Online, and Vice President of Marketing for FOLIOfn.