Structural Advantage of Having “The Edge”

NewEdge Wealth was purpose-built to give our clients “The Edge.” As your strategic wealth advisor, we sit on the same side of the table and together we are customers of the best that Wall Street has to offer.


Advanced Wealth Strategy

Expansive Investment Menu

Premier Intellectual Capital

Advantage Design Technology

Concierge Personal Service

Concierge Level Personal Service

As a boutique firm, we seek to deliver a select group of clients the ultimate level of service and attention to help organize and simplify your life.

NewEdge Wealth is designed to meet the needs of ultra high net worth, family office institutional clients and is grounded on the belief that wealth management firms must evolve if they want to assist clients in navigating the complexity of their wealth.

The firm’s financial advisors built our business by providing superior service to a select group of clients, many of them for more than 25 years. The central tenants of this approach — wealth planning, goals-based investing and concierge customer service — have progressively adapted to the evolving needs of clients.

Boutique Firm With Global Capabilities

Why Our Founders Launched NewEdge Wealth

NewEdge Wealth was founded by Rob Sechan, Jeff  Kobernick, Walter Granruth and John Straus, Jr. Through their decades of combined experience, they became acutely aware of the shift and expansion in client services and needs. They reached the conclusion that an inflection point had been reached where they could no longer keep pace with the changing needs of clients based on the platform of their previous firm. In fact, they believe that this evolution can not easily take place at the larger Wall Street firms. At the bigger firms, the focus is on managing businesses that serve thousands of advisors and cover millions of clients. This model cannot foster an environment where clients are always put first.

They concluded that they had to make a change. Wall Street firms will always be great providers of utility resources that we can and will use to support and advise clients, and so they decided to become customers, not employees of the big firms. To focus on one constituent — you, the client.

Latest Weekly Summary


We continue to interpret recent trading in U.S. equities as pricing in an elevated chance of a recession within the next twelve months. This does not mean that such an outcome is inevitable. We surmise that this view has taken hold of the markets along with the assumption that the Russia-Ukraine war will persist for quite some time.

Wealth Strategy Insights

Playbook for Market Volatility

Playbook for Market Volatility

Periods of market volatility always raise two questions: how much further down do we have to go and what actions should we take in response? Unfortunately, the former cannot be known with certainty and is outside of our control; however, the latter is within our control.

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An Update on the Fixed Income Market

An Update on the Fixed Income Market

Municipal bonds, the mainstay fixed income security for retail and ultra high net worth investors, started 2022 as “expensive” when measured as a percentage of Treasuries. That changed in a seeming blink of an eye.

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2022 Wealth Strategy Planning Guide

2022 Wealth Strategy Planning Guide

NewEdge Wealth is a business built upon a foundation of safety, objectivity, differentiated technology, and the in-house intellectual capital capability and customer services experience our clients have come to expect.

To assist clients with the many areas of financial consideration for 2022, we have summarized some key topics to review.

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