In her role as an Analyst, Client Service, Rida plays a pivotal role in overseeing day-to-day business operations, driving growth initiatives, and contributing to diverse marketing endeavors. Leveraging her extensive background in neuroscience and AI research, Rida brings a wealth of knowledge to her current position. Prior to joining NewEdge, she served as a Digital Marketing Intern and later as a Sales Manager at Equinox Fitness.
Rida attended the University of California, Los Angeles, where she graduated in 2023 with a Bachelor of Science in Cognitive Science, focusing on artificial intelligence and neurocognitive research. She is currently pursuing SIE and Series 7 licenses. Originally from San Francisco, CA, Rida now calls Los Angeles home. Beyond her professional pursuits, she finds joy in traveling, personal fitness, and cooking during her free time.