Alex is the Co-Founder and CEO of NewEdge Advisors and Co-Managing Partner of NewEdge Capital Group. Prior to leading NewEdge Advisors, Alex built the personal advisory practice he ran with his father into Goss Advisors, an $8 billion RIA. Goss Advisors was subsequently acquired by NewEdge Capital Group and rebranded as NewEdge Advisors.
In his role, Alex is fully dedicated to understanding what successful advisors need — and what they don’t. His mission is to give advisors the tools and flexibility to better serve their clients, free from the limitations wirehouses and big banks impose.
Alex graduated from Louisiana State University and moved to New York City, where he worked for the New Orleans-based technology firm iSeatz.com. It was there that he met current business partner Neil Turner, and the two went on to co-found AdverCar.com. After developing the business into a Silicon Valley venture-backed advertising firm, Alex returned to New Orleans to join his father, Jerry Goss, as a financial advisor. From that partnership, the idea that became NewEdge Advisors was born.
Alex lives in New Orleans with his wife, daughter, and two sons. In his free time, he enjoys golf, hunting, and fishing. He is also deeply committed to supporting our nation’s most valuable asset — its youth. Alex serves on the Board of Directors of Son of a Saint, a New Orleans nonprofit that mentors fatherless boys from age 10 through 21, and supports additional organizations focused on education, mentorship, and cultural enrichment for kids in need.